What Is an Affiliate Link?
PaddleBoardShop ("we," "our," "us") is an independent editorial website that reviews inflatable stand-up paddle boards (iSUPs). To keep this site free for readers, we participate in affiliate marketing programmes operated by brands and retailers, including but not limited to:
- BOTE (bote.com affiliate programme)
- Red Paddle Co (redpaddleco.com affiliate programme)
- Isle Surf & SUP (islesurfandsup.com affiliate programme)
- Amazon Associates Programme
- Other paddle-sports retailer affiliate networks
When you click a link marked with a badge or button such as "Check Price," "Buy Now," or "See Deal," you may be directed to a third-party retailer site. If you then complete a qualifying purchase, we may receive a commission — typically between 3 % and 10 % of the sale price.
No Extra Cost to You — Ever
Affiliate commissions are paid by the retailer, not by you. The price you pay for a paddle board is identical whether you click our affiliate link or type the retailer's URL directly into your browser. We never inflate recommended prices, add hidden fees, or receive compensation for negative-to-positive review changes.
💡 Plain-English Summary
You shop. You pay the same price. We earn a small thank-you commission from the store. Your wallet is completely unaffected.
Our Editorial Independence
Affiliate relationships do not determine which boards we review, which boards we recommend, or the scores and ratings we assign. Our editorial policies are:
- Boards are selected independently. We choose boards to review based on market relevance, reader interest, and our proprietary Rigidity & Portability scoring methodology — not on available commission rates.
- Scores cannot be purchased. No brand has ever paid us to alter a rating. Boards receive the score they earn.
- Negative reviews are published. If a board underperforms, we say so. Honest feedback protects your purchase decision.
- Sponsored content is labelled. Any paid or sponsored content will be clearly marked "Sponsored" or "Paid Partnership" at the top of the page.
FTC Compliance Statement
In accordance with the United States Federal Trade Commission Guides Concerning Use of Endorsements and Testimonials in Advertising (16 CFR Part 255, as updated through 2026), PaddleBoardShop discloses all material connections between this site and the brands, retailers, and products we feature.
This disclosure is placed: (a) at the top of every article containing affiliate links; (b) adjacent to any affiliate link or "Buy" button; and (c) on this dedicated Disclosure page, linked from the site footer.
If you are a consumer residing outside the United States, similar disclosure obligations may apply under your local regulations (e.g., UK CAP Code, EU Directive 2005/29/EC, Canadian Anti-Spam Legislation). We follow the stricter of applicable standards.
Third-Party Affiliate Networks
Some affiliate tracking is facilitated by third-party networks (e.g., Impact Radius, ShareASale, AvantLink). These networks use cookies to attribute referral credit. See our Privacy & Cookie Policy for full information on how tracking cookies work and how to opt out.
Questions? Contact Us
If you have questions about this disclosure, our affiliate relationships, or review methodology, please email us at editorial@paddleboardshop.com. We aim to respond within 2 business days.